Mariah Szarek

Associate Director, Digital Marketing 

For our direct client, a highly successful, well-established company at a pivotal moment in its digital evolution and launching major new e-commerce initiatives, we seek an experienced digital marketing leader to join their team.  This newly created Associate Director - Digital Marketing role is a key position with terrific growth potential, to help modernize the customer journey and drive measurable growth.

This is a hands-on digital leadership role for someone who can set strategy and execute—owning website performance, conversion optimization, testing, and digital initiatives while working closely with IT, media partners, and creative teams.

• Own and drive the digital conversion and optimization strategy, improving lead quality, funnel performance, and conversion rates.

• Lead website strategy and ongoing enhancements, including UX, content effectiveness, and performance optimization.

• Partner with paid media teams to ensure SEM, SEO, display, and social efforts effectively support the pre-purchase journey.

• Design and execute A/B and multivariate testing across websites, landing pages, and digital funnels.

• Translate data into clear insights, KPIs, and recommendations for senior marketing leadership.

• Collaborate cross-functionally with Brand, Creative, Customer Acquisition, and IT to deliver integrated digital initiatives.

• Play a central role in the company’s upcoming eCommerce launch and evolution.

• Manage and hold accountable external partners (media agency, UX consultants, web vendors).

• Lead and develop a small team while remaining deeply hands-on.

• 7–10+ years of progressive experience in digital marketing within a consumer-facing environment.

• Strong background in CRO, website optimization, analytics, and digital testing.

• Experience influencing or partnering on paid media strategy (hands-on planning is a plus).

• Working experience with Salesforce Marketing Cloud / CRM platforms; GA4 required, Tableau a plus.

• Proven ability to run complex digital projects end-to-end, not just manage agencies.

• Comfortable working closely with technical teams and external partners.

• Leadership style that is collaborative, practical, and not overly corporate.

• Experience in luxury goods, hospitality, travel or premium consumer brands strongly preferred

• Newly created position with real ownership and visibility

• Opportunity to shape the future of digital and eCommerce for a respected luxury brand

• Hybrid work model (3 days onsite) and strong benefits, great company culture with long-term company tenure and employee loyalty.  Relocation needs will be considered.  Company HQ is in the Norwalk, CT area and 3 days onsite is genuinely needed for collaborating with team members and stakeholders.  

If you’re a digitally fluent marketer who enjoys building and optimizing customer journeys—and wants to make a tangible impact at a premium company—this role is worth exploring.