Sophia Talmadge

We are looking for a skilled and experienced Email Marketing Analyst to join one of our top energy clients in Houston, TX! The Email Marketing Analyst will assist in campaign execution and performance tracking in Salesforce marketing cloud to build and test email campaigns. If you have a passion for email marketing and are looking for an opportunity to work for a rapidly growing company in Houston, TX! APPLY TODAY!  Description: They need a detail-oriented and technically skilled individual to support email marketing efforts using Salesforce Marketing Cloud (SFMC) and/or Market. The ideal candidate will be responsible for coding, testing, scheduling, and reporting on email campaigns that align with the clients marketing strategy. Responsibilities:

• Email Development: Code responsive HTML/CSS emails from Figma, Adobe XD, or PSD designs. Ensure cross-client and cross-device compatibility (e.g., Outlook, Gmail, iOS). Use AMPscript (SFMC) or tokens/velocity scripting (Marketo) for personalization and dynamic content.
• Campaign Execution: Build and test email campaigns in Salesforce Marketing Cloud or Marketo. Set up segmentation, automation workflows, and triggers. Manage email QA and approvals before scheduling and deployment.
• Data & Personalization: Work with marketing teams to use audience data for dynamic content and personalization. Sync and manage lead/contact data across CRM and marketing platforms.
• Performance Tracking: Monitor deliverability, open rates, click-through rates, and other KPIs. Analyze results and optimize based on performance metrics.
• Compliance & Best Practices: Ensure all emails comply with CAN-SPAM, GDPR, and other privacy regulations. Stay current with email marketing trends, technologies, and best practices.

Top Skills:

• Proficient in HTML/CSS for email development
• Experience with Salesforce Marketing Cloud (AMPscript, Journey Builder, Email Studio) and Marketo (Smart Campaigns, Lead Scoring, Tokens)
• Familiarity with email testing tools (e.g., Litmus, Email on Acid)
• Solid understanding of segmentation, lead nurturing, and lifecycle marketing
• Knowledge of CRM integrations (e.g., Salesforce CRM & Marketo CRM)

Nice to Have:

• Certifications in Salesforce Marketing Cloud Email Specialist or Marketo Certified Expert
• Basic understanding of JavaScript or SQL is a plus
• Experience with A/B testing and email optimization strategies

What’s in it for you?

• Competitive compensation package
• Full Benefits; Medical, Vision, Dental, and more!
• Opportunity to get in with an industry leading organization
• Close-knit and team-oriented culture

 Why IDR?

• 27+ Years of Proven Industry Experience in 4 major markets
• Medical, Dental, Vision, and Life Insurance
• ClearlyRated’s Best of Staffing® Client and Talent Award winner 10 years in a row