Carley Shaw

Lead Consultant Terms: All Capgemini contracts are ongoing with a right to hire after 3 months. Conversion at 90 days is rare and pre-specified by Capgemini, but the right to hire remains in place. Target Pay Rate: $88/hr C2C Location: Remote Details: Overview: Looking for a lead with depth and expertise about Insurance Marketing across all channels (DM, email, SEO/SEM, on page, social media, paid placement, affiliate) Marketing & Sales KPIs and reporting, ad-hoc research analyses for marketing and performance, FS insurance experience, must have great leadership and facilitation skills to lead discussions with the client. We are seeking a highly experienced and visionary Leader to drive the development of a North Star Vision for a future state Marketing Reporting & Analytics Center of Excellence for our insurance client. This role will involve leading a cross-functional team to align on a future state vision, create illustrative mock-up dashboards, perform a gap analysis, and develop an implementation roadmap. Responsibilities: •??Lead the development of a North Star Vision for the Marketing Reporting & Analytics Center of Excellence. •??Conduct client interviews across Marketing, Sales, Product, Analytics, and Technology divisions to gather insights and align on the future state vision. •??Oversee the creation of mock-up (non-production) dashboards to illustrate the future state vision. •??Perform a comprehensive gap analysis from the current state to the future state vision. •??Develop a detailed implementation roadmap to achieve the future state vision. •??Collaborate with project managers, business analysts, business intelligence, and visualization experts to ensure successful project execution. •??Provide strategic guidance and thought leadership throughout the project lifecycle. •??Ensure alignment with the client's business objectives and strategic goals. •??Communicate effectively with executive stakeholders to secure buy-in and support for the project. Required Qualifications: •??Bachelor's degree in Business, Marketing, Analytics, or a related field; MBA or advanced degree preferred. •??10+ years of experience in strategy development, consulting, or a related field, with a focus on marketing analytics and reporting. •??Proven track record of leading large-scale, cross-functional projects and initiatives. •??Strong understanding of marketing, sales, product, analytics, and technology functions within an organization. •??Excellent analytical, problem-solving, and decision-making skills. •??Exceptional communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels. •??Experience with business intelligence and data visualization tools (e.g., Tableau, Power BI) is a plus. •??Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.