Sonia Khan

IDR is seeking a Lifecycle Marketing Manager to join one of our top clients in Coppell, TX. This role is pivotal in driving customer engagement and loyalty program growth through strategic email campaigns, with additional support via SMS and in-app channels. If you are looking for an opportunity to join a growing organization and work within an ever-growing team-oriented culture, please apply today!

Position Overview/Responsibilities for the Lifecycle Marketing Manager: • Lead and execute customer engagement initiatives with a focus on loyalty program growth and retention. • Develop and optimize email campaigns, leveraging Salesforce Marketing Cloud for journey building and dynamic content. • Independently manage data extraction and manipulation from Salesforce, ensuring high-quality assurance of your work. • Conduct a virtual case presentation during the interview process, showcasing your ability to activate lapsed guests and draft journey build requirements. • Collaborate with our client's team to enhance SMS and in-app push campaigns.

Required Skills for Lifecycle Marketing Manager: • 4-10 years of hands-on technical experience in lifecycle/CRM marketing roles. • Proven expertise in Salesforce Marketing Cloud, including journey building and data segmentation. • Strong analytical skills with the ability to interpret data and present actionable insights. • Experience managing loyalty-driven campaigns with measurable retention impact. • Degree in Computer Science or Engineering.

What's in it for you? • Competitive compensation package • Full Benefits; Medical, Vision, Dental, and more! • Opportunity to get in with an industry leading organization • Close-knit and team-oriented culture

Why IDR? • 25+ Years of Proven Industry Experience in 4 major markets • Employee Stock Ownership Program • Medical, Dental, Vision, and Life Insurance • ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row