Franchesca Metz

IDR is seeking a Lifecycle Marketing Manager to join one of our top clients for a remote opportunity. This role involves leading customer engagement initiatives for a prominent entertainment and dining company, focusing on loyalty program growth and retention through sophisticated lifecycle campaigns. The position requires a technically skilled individual capable of managing multi-channel marketing efforts independently.

Position Overview for the Lifecycle Marketing Manager:

• Lead customer engagement initiatives with an emphasis on loyalty program growth and retention
• Manage and optimize email campaigns, with SMS and in-app support as complementary channels
• Extract, manipulate, and analyze data from Salesforce/CRM platforms to inform campaign strategies
• Build and deploy end-to-end campaigns in Salesforce Marketing Cloud, including journey building and audience segmentation
• Work independently, QA own work, and collaborate with cross-functional teams to achieve campaign objectives

Requirements for the Lifecycle Marketing Manager:

• 4–10 years of hands-on technical experience in lifecycle/CRM marketing roles
• Background as a Campaign Manager, Solution Architect, or Technical Project Manager (not Marketing Manager or Campaign Strategist)
• Proven expertise in Salesforce Marketing Cloud, including HTML/CSS development, dynamic content, and journey building
• Technical ability to pull and manipulate data from Salesforce/CDPs
• Experience managing loyalty-driven campaigns with measurable retention impact

What's in it for you?

• Competitive compensation package
• Full Benefits; Medical, Vision, Dental, and more!
• Opportunity to get in with an industry leading organization.

Why IDR?

• 25+ Years of Proven Industry Experience in 4 major markets
• Employee Stock Ownership Program
• Dedicated Engagement Manager who is committed to you and your success.
• Medical, Dental, Vision, and Life Insurance
• ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row.