Sophia Fink

IDR is seeking a Marketing Coordinator to join one of our top clients. This role is perfect for a strategic thinker who thrives in a collaborative environment and is passionate about leveraging data to drive impactful marketing strategies. If you are looking for an opportunity to join a growing organization and work within an ever-growing team-oriented culture, please apply today!

Position Overview/Responsibilities for the Marketing Coordinator:

• Develop and activate audience segmentation strategies to effectively reach key targets for our client's brand partners.

• Monitor and analyze audience performance to prevent fatigue and enhance future targeting efforts. • Investigate customer journeys to identify pain points and opportunities, supporting the development of future campaigns. • Collaborate with internal teams and external partners to align on audience targeting strategies and ensure seamless delivery. • Utilize A/B testing and analytics to refine audience strategies and maximize engagement and sales.

Required Skills for Marketing Coordinator:

• Minimum of 2 years of experience in digital advertising with a strong grasp of the digital media landscape.

• Proficiency in building custom audiences using first-party data and leveraging AdTech or MarTech tools. • Experience with tools such as LiveRamp, SAS CRM Management, or Adobe CDP. • Strong analytical skills with the ability to translate business objectives into actionable audience segmentation. • Excellent interpersonal and communication skills, both written and verbal.

What's in it for you?

Competitive compensation package

Full Benefits; Medical, Vision, Dental, and more! Opportunity to get in with an industry leading organization Close-knit and team-oriented culture

Why IDR?

25+ Years of Proven Industry Experience in 4 major markets

Employee Stock Ownership Program Medical, Dental, Vision, and Life Insurance ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row #LI-Hybrid